Turn Your Polls into Party Games: How to Boost Engagement with Quizzes on LinkedIn and Instagram

Let's spice it up by transforming it into a buzzing trivia night with polls turned quizzes! Both LinkedIn and Instagram offer the tools you need to create engaging, interactive content that feels more like a game than a marketing strategy.

Head Lice and Marketing: Lessons from the Trenches of Parenthood and Business

Ever thought your struggles with head lice could teach you a thing or two about marketing your business? Neither did I!

Know thy customer, sell thy service: Why Cultural Awareness is Key for a Successful International Marketing Strategy

When it comes to international marketing strategy, first impressions are critical. You have just a fraction of a second to make a good first impression. And if your international marketing materials don't relate to a person's culture, they might not be able to relate to your brand at all. I have witnessed both successful and unsuccessful outcomes of this lesson.

How marketing is like parenting a toddler

I had an epiphany the other day. I might have had peanut butter in my hair and in the midst of negotiating another mouthful of strawberries into my monster’s mouth at the time, but it was a big light bulb moment. Marketing is sooooo like parenting a toddler. Let me list the ways.

Marketing Nerdom, Marketing Truths, Social Media MarketingClementine HolmanSeptember 16, 2022Marketing Truths

How to smash your competition with Google Business Profile

Google my business is a bit of an underdog when it comes to social media and digital marketing. And by the looks of it, many local businesses are simply ignoring it. Want to help your local business get ahead? then this article is for you!

How the TikTok Algorithm Works, according to TikTok

Want to know how the TikTok algorithm works? Well I'm about to tell you, and my source is NOT some 18-year-old whose gone viral a couple of times and thinks they therefore know the algorithm. The information below came from TikTok themselves.

Marketing Nerdom, Social Media Marketing, TikTok, Video MarketingClementine HolmanFebruary 18, 2022TikTok

3 Platforms to Use to Help Boost Business Productivity On the Go

Running a business with a household and a young family is even is an even bigger challenge. That’s been my life for the last year. I’ve had to change my mindset along with my work routine until I found a system that works. That system is all about productivity, whether in the office or out and about.

Apple's iOS 14 update and social media ads unpacked in plain English

Rather than making you spend several hours on the internet trying to figure out what is actually going on between Apple and Facebook, here is our very simple (but pretty long) explanation on the Apple IOS update and its impact on social media in plain English. By the end, you’ll have a decent understanding of what’s happening, what’s to come and what you can do now to prepare.

How to Measure Social Media ROI - Why it's Difficult to prove, What Tools to Use to Measure, and What to Measure

Do you ever have the argument with internal stakeholders or even your clients about social media ROI, and they say that if you can't prove sale, then what's the point of even investing in social media? Well, this post is for you!

5 Reasons your Business needs to Invest in Digital Marketing

Are you having a pretty hard time trying to convince your boss to invest in the digital marketing of your business? If so, then keep reading because this post is going to be about just that!

5 Big Mistakes Businesses make on Social Media And How to Fix Them

Let’s go over the five biggest mistakes business are making on social media and how easy you can prevent them from happening.

How to do Hashtag Research the Easy and Free Way

Hashtags, hashtags, hashtags. You love them or you hate them. Either way, using the right hashtags for your social media posts can help bring more eyes to your small business marketing.

What is the difference between Posts and Articles on LinkedIn

On LinkedIn you have the option of either putting up a post or putting up an article, but what is the difference? And when is one better over the other?

LinkedIn, Marketing Nerdom, Social Media MarketingClementine HolmanJune 4, 2020LinkedIn

What is Shadowbanning on Instagram, Plus a Full List of Banned Hashtags[Updated October 2020]

Wondering if Instagram put you in the naughty corner? Read on to find out if you have been shadowbanned, how to reverse it, and see an updated list of banned hashtags.

Social Media Marketing, Instagram, Marketing NerdomClementine HolmanJanuary 1, 2020instagram

How does the Google algorithm work?

Have no idea how the Google Search Algorithm (also known as PageRank) works, and how to work with it for your small business marketing? Find out here.

Marketing NerdomClementine HolmanAugust 17, 2019digital marketing, Google

How to choose the right Facebook Ad Campaign for your Objective

You’ve got your Facebook page sorted, your Instagram profile is solid, and you’re now ready to take the plunge into paid ads. In this post, learn about which Facebook or Instagram Ad Campaign objective will work best with the goal you want to achieve.

What is Content?

What is content? Content is a word that used very loosely nowadays, and a word that doesn’t have a set definition. Learn what we believe the definition of content is.

Marketing NerdomClementine HolmanJune 5, 2019Marketing Theory, Advertising TheoryComment

What is the Difference Between Marketing and Advertising?

A lot of people think marketing and advertising are one in the same. Learn in this post why they’re very different and should be treated differently.

Marketing NerdomClementine HolmanJune 1, 2019Marketing Theory, Advertising Theory

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