When it comes to international marketing strategy, first impressions are critical. You have just a fraction of a second to make a good first impression. And if your international marketing materials don't relate to a person's culture, they might not be able to relate to your brand at all. I have witnessed both successful and unsuccessful outcomes of this lesson.
Read MoreRather than making you spend several hours on the internet trying to figure out what is actually going on between Apple and Facebook, here is our very simple (but pretty long) explanation on the Apple IOS update and its impact on social media in plain English. By the end, you’ll have a decent understanding of what’s happening, what’s to come and what you can do now to prepare.
Read MoreDo you ever have the argument with internal stakeholders or even your clients about social media ROI, and they say that if you can't prove sale, then what's the point of even investing in social media? Well, this post is for you!
Read MoreHave no idea how the Facebook Algorithm works, and how to work with it for your social media marketing? Find out here.
Read MoreYou have to maintain yet another listing? Find out why Google Maps is so important for small business in this post.
Read MoreBoosted Posts or Engagement ads, which is better for small businesses? The answer might not be what you think.
Read MoreYou’ve got your Facebook page sorted, your Instagram profile is solid, and you’re now ready to take the plunge into paid ads. In this post, learn about which Facebook or Instagram Ad Campaign objective will work best with the goal you want to achieve.
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