The Boomer Daddy of social media platforms, LinkedIn, is stepping up its game with the rollout of its own vertical video feed. It’s been testing this for months, but yours truly hasn’t had access to it until now. And I am so damn excited for this.
Read MoreEver thought your struggles with head lice could teach you a thing or two about marketing your business? Neither did I!
Read MoreWhen it comes to international marketing strategy, first impressions are critical. You have just a fraction of a second to make a good first impression. And if your international marketing materials don't relate to a person's culture, they might not be able to relate to your brand at all. I have witnessed both successful and unsuccessful outcomes of this lesson.
Read MoreI had an epiphany the other day. I might have had peanut butter in my hair and in the midst of negotiating another mouthful of strawberries into my monster’s mouth at the time, but it was a big light bulb moment. Marketing is sooooo like parenting a toddler. Let me list the ways.
Read More“I don’t bother with social media. There’s no direct ROI.” Sound familiar? If your sales team, c-suite or just your team, in general, don't believe in social media marketing purely because they don't see a direct return on investment that tells me they need some education. Here are some ways to turn them around.
Read MoreGoogle my business is a bit of an underdog when it comes to social media and digital marketing. And by the looks of it, many local businesses are simply ignoring it. Want to help your local business get ahead? then this article is for you!
Read MoreWant to know how the TikTok algorithm works? Well I'm about to tell you, and my source is NOT some 18-year-old whose gone viral a couple of times and thinks they therefore know the algorithm. The information below came from TikTok themselves.
Read MoreRather than making you spend several hours on the internet trying to figure out what is actually going on between Apple and Facebook, here is our very simple (but pretty long) explanation on the Apple IOS update and its impact on social media in plain English. By the end, you’ll have a decent understanding of what’s happening, what’s to come and what you can do now to prepare.
Read MoreDo you ever have the argument with internal stakeholders or even your clients about social media ROI, and they say that if you can't prove sale, then what's the point of even investing in social media? Well, this post is for you!
Read MoreAre you having a pretty hard time trying to convince your boss to invest in the digital marketing of your business? If so, then keep reading because this post is going to be about just that!
Read MoreLet’s go over the five biggest mistakes business are making on social media and how easy you can prevent them from happening.
Read MoreHashtags, hashtags, hashtags. You love them or you hate them. Either way, using the right hashtags for your social media posts can help bring more eyes to your small business marketing.
Read MoreOn LinkedIn you have the option of either putting up a post or putting up an article, but what is the difference? And when is one better over the other?
Read MoreHave you ever had a look at the analytics of your LinkedIn personal profile page? Do you even know where they are? That’s okay if you don’t. Because in this post I’ll go over where to find analytics for your LInkedIn personal profile page, and how to interpret them.
Read MoreGiven the current state of the world, there are a lot of businesses, large and small that are worried about the coming months and whether they’ll have to shut their doors. Unfortunately when we enter such times, the first thing that usually gets cut in a business is marketing.
Read MoreMarketing for Tradies is usually Facebook, Instagram and Google My Business. So why should tradies consider LinkedIn? Read on as I explain my three reasons why!
Read MoreSo what the heck is TikTok? And should you consider it a marketing channel for your small business? I’m going to go over these points in this post.
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LinkedIn is no longer just about finding where your next pay check is going to come from. People are more and more using it not only as a networking resource, but as an information resource too. So it’s a no brainer that if you’re in the B2B space that you seriously consider LinkedIn as part of your social media mix.
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Wondering if Instagram put you in the naughty corner? Read on to find out if you have been shadowbanned, how to reverse it, and see an updated list of banned hashtags.
Read MoreWhich is better for marketing a small business on Instagram? Hashtags in the first comment or in the post? Get our take on this debate in our blog post.
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