How marketing is like parenting a toddler
I had an epiphany the other day.
I might have had peanut butter in my hair and in the midst of negotiating another mouthful of strawberries into my monster’s mouth at the time, but it was a big light bulb moment.
Marketing is sooooo like parenting a toddler.
Let me list the ways.
Repetition is key in marketing
Put your shoes away.
Put your shoes away.
Can you put your shoes away please?
Hey buddy. You wanna gimme a hand and put your shoes away.
How many times do you have to say something to your tot until they finally do the thing?
Same goes with your marketing.
You have to show up repeatedly saying your brand messaging, et cetera, because it takes so long to build trust with somebody nowadays.
Thanks to how fast paced our digital world is, it now takes about 30 touch points before someone is converted. And by touchpoint, I mean video, an email, a private message, they are all a single touchpoint.
So it's just like parenting a toddler. When you want them to do a particular action, you need to be repeating yourself in different ways until that message gets imprinted on them.
So that then they put their shoes away.
That's why you should be with your content, taking that one idea and showing it in different way, like a video image, a different type of video.
That way you are hitting those touch points and building that trust because.
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Dive into the benefits rather than features when marketing your product or service
This I find is especially important when filming how-to videos. Most businesses I see completely forget to do this.
What's the number one thing that a toddler will ask.?
Okay. But why?
Most businesses will do a simple “don’t do this, do that.” type of educational video content.
But when you have a high ticket item, people expect more from you. After all, you’re expecting them to pay you lots of money for what you’re offering.
You want be seen as the expert, the guide, the person that people are going to rely on.
So why give them a subliminal reason to look elsewhere? Give them all the information they need.
So when you dive into the why you do this, why you do that, you build that trust with that customer.
You become that industry expert.
It's then so much easier for them to convert. So anytime you are filming and you say, do this action, or don't do this, just think, okay. But why?
Not only are you building trust with your potential customer, but you've also just given yourself a brand new piece of content as well - “why you shouldn’t/should do”
Social proof is essential in marketing a business
Can you eat your peas please?
No!
Can you eat some of your peas please?
No! Beep beep!
Your sister really likes her peas. I mean, look at her eating them?
Sometimes if your toddler sees you or their older sibling eats something on their plate, they'll think it's then okay for them to eat it.
This is the exact same concept that social proof is all about.
So if someone's on the fence about buying your product or service, and then they see Google reviews are testimonials about your product or service, they can subliminally start to think “If this person has had this positive experience, then I just might have the same experience when I use the product or service.”
This is why reviews, testimonials, influencers and celebrity endorsements work so well.
They move those fence sitters over to one side or the other.
So work on getting those reviews for your business!
Don’t have customers yet? Get colleagues or contractors to endorse you.
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