Ever thought your struggles with head lice could teach you a thing or two about marketing your business? Neither did I!
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When it comes to international marketing strategy, first impressions are critical. You have just a fraction of a second to make a good first impression. And if your international marketing materials don't relate to a person's culture, they might not be able to relate to your brand at all. I have witnessed both successful and unsuccessful outcomes of this lesson.
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I had an epiphany the other day. I might have had peanut butter in my hair and in the midst of negotiating another mouthful of strawberries into my monster’s mouth at the time, but it was a big light bulb moment. Marketing is sooooo like parenting a toddler. Let me list the ways.
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Rather than making you spend several hours on the internet trying to figure out what is actually going on between Apple and Facebook, here is our very simple (but pretty long) explanation on the Apple IOS update and its impact on social media in plain English. By the end, you’ll have a decent understanding of what’s happening, what’s to come and what you can do now to prepare.
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Are you having a pretty hard time trying to convince your boss to invest in the digital marketing of your business? If so, then keep reading because this post is going to be about just that!
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Have you ever had a look at the analytics of your LinkedIn personal profile page? Do you even know where they are? That’s okay if you don’t. Because in this post I’ll go over where to find analytics for your LInkedIn personal profile page, and how to interpret them.
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Given the current state of the world, there are a lot of businesses, large and small that are worried about the coming months and whether they’ll have to shut their doors. Unfortunately when we enter such times, the first thing that usually gets cut in a business is marketing.
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So is content just one persons job within a small business? The answer might surprise you, but when you see the reasons, your thinking about content creation for a small business will change.
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Oh what’s in a hashtag? They’re everywhere on social media, but what are they, why should small businesses use them, and what are the dos and don’ts of using hashtags? In this post, we’ll break it down for you so you know when is the right time to use hashtags and what channels they work best on.
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When it comes to video creation and running a small business, time is of the essence. You’ve got an amazing video ready to go, you’re scheduling it into your social channels and you see the option to add subtitles to your video. Do you add them, or do you not? Yes, absolutely you do.
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What are personas and why are they so important when it comes to marketing? Find out here.
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Here are 10 huge misconceptions about small and medium business marketing that might make you want to rethink how you go about promoting your brand.
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