Posts in LinkedIn
Know thy customer, sell thy service: Why Cultural Awareness is Key for a Successful International Marketing Strategy

When it comes to international marketing strategy, first impressions are critical. You have just a fraction of a second to make a good first impression. And if your international marketing materials don't relate to a person's culture, they might not be able to relate to your brand at all. I have witnessed both successful and unsuccessful outcomes of this lesson.

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5 Easy and Quick ways to optimise your LinkedIn profile

LinkedIn is no longer just about finding where your next pay check is going to come from. People are more and more using it not only as a networking resource, but as an information resource too. So it’s a no brainer that if you’re in the B2B space that you seriously consider LinkedIn as part of your social media mix. 

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