Know thy customer, sell thy service: Why Cultural Awareness is Key for a Successful International Marketing Strategy

When it comes to international marketing strategy, first impressions are critical. You have just a fraction of a second to make a good first impression. And if your international marketing materials don't relate to a person's culture, they might not be able to relate to your brand at all. I have witnessed both successful and unsuccessful outcomes of this lesson.

Read More
The 2023 Crystal Ball: TikTok and LinkedIn Predictions

Stay ahead of the curve with our 2023 predictions for TikTok and LinkedIn! Learn about the latest trends and how to use these platforms to their full potential. From the rise of e-commerce on TikTok to the increasing importance of LinkedIn for job seekers and companies, this article has everything you need to know.

Read More
Clementine Holman