Gen Z and millennials outnumber boomers as eligible voters in the upcoming 2025 Australian election. By a HUGE margin. And what are the two major parties doing on TikTok? Coming at us with their crusty suits and scripted promises like it's 1995 and we're watching Question Time.
Read MoreMost branding articles make you want to bang your head against the wall, don't they? They're filled with corporate jargon, vague concepts, and advice so generic it could apply to literally any business on the planet. Not this one.
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