Mirror, mirror on the wall, what does 2023 have in store for TikTok and LinkedIn?

As we ring in the new year, it's always fun to take a look at what the future holds. And when it comes to social media, TikTok and LinkedIn are two platforms that are on everyone's radar.

Whether you're a marketer or business owner looking to reach a new audience or a job seeker looking for your next opportunity, these platforms have something to offer. But what can we expect to see in 2023 on TikTok and LinkedIn?

In this blog post, we'll be making some predictions about the future of these platforms and sharing our thoughts on how they'll continue to evolve. From the rise of e-commerce on TikTok to the increasing importance of LinkedIn for job seekers and companies, there's a lot to look forward to. So, let's dive in!

2023 LinkedIn Predictions

I like to say that LinkedIn is a bit like a Boomer dad that's trying very hard, or always a bit late to the game when it comes to trends.

More video features

Let's admit it, video has not exactly been LinkedIn's forte. I mean, how long did it take for everybody to get the ability to go live when they're on creator mode. That “feature-gatekeeping” won't necessarily be very appealing to younger generations that are entering the corporate space and the workforce now.

With LinkedIn being such the King of B2B marketing as well as recruitment, it’s going to have to appeal to that younger generation as well.

So what does that mean?

That could mean that LinkedIn adds in features within the app as well as the desktop, where you have an easier ability to edit and produce video, and even audio content, just like all other social media platforms.

In order to bring in fresh profiles, LinkedIn is going to have to up their video game.

More engagement features

Tomer Kohen, Head of Product at LinkedIn has said that he doesn't care about time spent on LinkedIn.

What he does care about is if you get that job that you clicked on on LinkedIn, really care about in the end is whether you reach that goal that you're looking for.

So whether that’s finding that supplier or contractor, or finding that collaboration with another business that almost confirms that the algorithm is purely based on engagement.

That said, we're gonna see them double down on that engagement, maybe in groups.

They're going to create updates within the groups to make them more enjoyable and so much less spammy groups are such an untapped opportunity within LinkedIn, but so many people are turned away because of the lack of administration and also the sheer amount of spam that comes through that we've just gotten turned off by them.

LinkedIn gets a facelift

And last but not least, I've got a sneaky suspicion. That our feed is going to get an update in 2023 and the whole platform itself, I think will too. More people are using mobile, so maybe we'll see more features that are only on desktop come through onto the mobile app and vice versa, who knows?

So LinkedIn, am I right or am I wrong? I would love to know if I'm right and let me know what your predictions are.

Titok 2023 predictions

Some of these predictions are based on a TikTok trends report that they've released. But my last prediction is thinking from a bigger picture scale.

Actionable Entertainment

Vast majority (about 90%) of people have said within the report that after taking the action off of the TikTok platform, they confirm that TikTok teaches them things. So what does that mean for you and your business?

That means, for one, for God's sake, stop blatantly selling.

And two, use that opportunity to teach us something.

Teach us a lesson what you've learned while running your business.

Give a story as an example. Show us how to use your products or services, alternatives to using your products and services like other uses with this, that sort of stuff.

Create a “teachable moment”.

Bring joy

The second one was bring joy.

We are all done with the doom and gloom.

I mean, 2022 was shit.

We want things that'll make us smile and laugh. So show us an ongoing joke in the office.

Show us something funny that's happened.

Because over 92% of people that have done something on TikTok have confirmed that TikTok brings them joy. So make us smile!

Community built ideals

Now, what does that mean? It’s exactly what I’ve been saying all 2022. Grow a community.

Whenever there's a call for a recession, it's time for you to start reviewing who you are talking to. The more niche you can get, the better chance you have of converting that person into a client, right?

TikTok is hyper niche by nature.

There is a community on here for absolutely everyone.

Even if you've got a weird ass hobby, now is the time to collaborate and build that community with like minded people.

Not only through the comments, but finding other creators that you can collaborate with, whether they're within your industry or they're similar to your ideal client.

I mean, we are by nature, a social and community organism.

So if you think your business can survive as a lone wolf and not create an engaging community, you are dead wrong.

Audio, TikTok is looking at you

Now, for my bigger picture prediction, we've seen TikTok dominate the social media space for the last few years.

We've seen them dominate Google search and now most recently, we know that they're going start going after Amazon. Yep. TikTok is establishing warehouses in the US to really strengthen its e-com presence, but there is one part of the digital industry they haven't touched yet.

I’m looking at you, Spotify,

I reckon we're gonna see them take on Spotify. Someone needs to compete with that “lemme-undercut-all-artists-for-profit” app.

My podcast buddy Kryshla and I go over all these predictions in episode five of the Mad Marketing Mums podcast.

Oh, you haven’t heard? Yeah, I have a podcast now!

6 weeks in and it’s still in the top 50 marketing podcasts in Australia. It even hit #1 in its first week and we didn’t even know it. Subscribe and listen wherever you play podcasts.